Ferrari S p A, the Italian car manufacturer, was founded in 1929 by Enzo Ferrari as Scuderia Ferrari.
The famous Cavallino Rampante ("prancing horse") emblem came about when Ferrari won an Itlian motor race in 1923 and met Countess Paolina, mother of WW1 ace and national hero Count Francesco Baracca. Baracca used to paint a horse on the side of his planes (see below) and it was suggested by the Countess that Ferrari should do likewise with his racing cars, to bring him luck
(Click on images to enlarge).

