Thursday, October 8, 2020

Guerilla and Street Marketing

 Guerilla Marketing:

The term “guerrilla marketing” was first coined by Jay Conrad Levinson in his 1984 book of the same title.  It refers to alternative means of marketing in an age when people have become blasé and immune to traditional forms of marketing such as television, radio and print media.  Guerrilla tactics use unconventional communications, often in unexpected places, and focus on low-cost strategies that make a high-impact impression.

Street marketing:

Street marketing is a form of guerilla marketing which is confined to the street and other public places.

Some pics of both . . .



































Wednesday, October 7, 2020

Thought for the Day

 


From the Vault . . .

 


A letter from Grandma: 

Dear Granddaughter

The other day I went up to a local Christian bookstore and saw a "Honk if you love Jesus" bumper sticker.

I was feeling particularly sassy that day because I had just come from a thrilling choir performance, followed by a thunderous prayer meeting, so I bought the sticker and put it on my bumper. Boy, I'm glad I did! What an uplifting experience that followed!

I was stopped at a red light at a busy intersection, just lost in thought about the Lord and how good He is and I didn't notice that the light had changed. It is a good thing someone else loves Jesus because if he hadn't honked, I'd never have noticed!

I found that LOTS of people love Jesus! Why, while I was sitting there, the guy behind started honking like crazy, and then he leaned out of his window and screamed, "For the love of GOD! GO! GO! Jesus Christ, GO!"

What an exuberant cheerleader he was for Jesus!

Everyone started honking! I just leaned out of my window and started waving and smiling at all these loving people. I even honked my horn a few times to share in the love! There must have been a man from Florida back there because I heard him yelling something about a "sunny beach"... I saw another guy waving in a funny way with only his middle finger stuck up in the air. Then I asked my teenage grandson in the back seat what that meant, he said that it was probably a Hawaiian good luck sign or something.

Well, I've never met anyone from Hawaii, so I leaned out the window and gave him the good luck sign back.

A couple of the people were so caught up in the joy of the moment that they got out of their cars and started walking towards me. I bet they wanted to pray or ask what church I attended, but this is when I noticed the light had changed. So, I waved to all my sisters and brothers grinning, and drove on through the intersection.

I noticed I was the only car that got through the intersection before the light changed again and I felt kind of sad that I had to leave them after all the love we had shared, so I slowed the car down, leaned out of the window and gave them all the Hawaiian good luck sign one last time as I drove away.

Praise the Lord for such wonderful folks!

Grandma

Tuesday, October 6, 2020

Thought for the Day

 


Nursery Rhymes Updated for the 21st Century


Humpty Dumpty sat on a wall. 
Humpty Dumpty had a great fall. 
The structure of the wall was incorrect, 
So he won ten grand with Claims Direct. 

It's raining, it's pouring 
Of course...it's global warming. 

Jack and Jill went into town 
To fetch some chips and sweeties. 
Now, he can't keep his heart rate down 
And she's got diabetes. 

Mary had a little lamb 
It ran into a pylon. 
10,000 volts went up its arse 
And turned its wool to nylon. 

Georgie Porgie Pudding and Pie 
Kissed the girls and made them cry.
When the boys came out to play 
He kissed them too, cause he was gay. 


Jack and Jill Went up the hill 
And planned to do some kissing. 
Jack made a pass and grabbed her ass, 
Now his two front teeth are missing. 

Mary had a little lamb 
Its fleece was white and wispy. 
Then it caught Foot and Mouth 
And now it's black and crispy. 

Mary had a little skirt with splits right up the sides, 
And every time that Mary walked the boys could see her thighs.
Mary had another skirt 'twas split right up the front,
...but she didn't wear that one very often.

Jack and Jill went up the hill 
For just an itty bitty. 
Jill's now two months overdue, 
And Jack has left the city 

Little Boy Blue come blow your horn, 
The sheep's in the meadow, the cow's in the corn. 
Where is the boy who looks after the sheep? 
He's under the haystack with Little Bo Peep. 

Simple Simon met a pie man going to the fair; 
Said Simple Simon to the pie man "What have you got there?" 
Said the pie man to Simple Simon "What do you expect me to have?" 
“I’m the pie man, so I’ve got pies, you fucking dozy chav.” 

"Pussycat, pussycat, where have you been? 
Have you been up to London to visit the Queen?" 
“No, I haven’t, didn’t you hear my meow? 
I’ve been locked in the garage you bloody stupid cow.” 

Little Jack Horner sat in the corner 
Of a fashionable eatery, 
When his food arrived in its design contrived 
He said “What’s this supposed to be?” 

Jack and Jill went up the hill, 
They took with them a bucket. 
Jack made a play, Jill said “No way.” 
So he said to himself “Oh, bother.” 

Hey diddle diddle, the cat and the fiddle, 
The cow jumped over the moon. 
We just couldn’t wait to have more fun 
As we heated some more in a spoon. 

Old Mother Hubbard 
Went to the cupboard 
To get her and doggie some bread, 
When she got there 
The cupboard was bare 
So she ate the doggie instead. 

(Yes, I am aware of the alternative rude version). 

As I was going to St. Ives 
I met a man with seven wives, 
Seven wives, now that’s quite tough, 
I’ve got one and that’s enough!

Monday, October 5, 2020

Thought for the Day

 


Another Parody Poem

Back in 1911 an actor and poet by the name of J Milton Hayes wrote a rollicking yarn Rudyard Kipling style about the British Raj on the Indian subcontinent. The poem is called The Green Eye of the Little Yellow God and I have posted an item about it previously. 

Those wishing to read the poem can click on the following link to that earlier Bytes item at: 

Those wishing to hear the spoken version, can do so by clicking on these links: 
Bransby Williams: 
Chubby Oates: 

One Jeremy Nicholas has written a parody of the above poem.  I was reminded of it when I travelled to Canberra within the last few days and had to use the “long drop” toilets at the rest stops that dot the highway on both sides. They are revolting, smelly and near-vomit inducing. 

I make no apologies for either the content or language of the parody and can only suggest that in writing his parody, Mr Nicholas must obviously not have ever used a rest stop on the way to, or from, Canberra. 

By the way: 

The highway is called The Remembrance Driveway and the rest stops are named after VC winners. Here are some pics . . . 




The second rest stop after turning onto the Federal Highway is clean and quite acceptable. It is named after Kevin “Dasher” Wheatley VC. 

Here is Jeremy Nicholas’s parody . . . 

THE BRONZE EYE ON THE MIDDLE EASTERN BOG
Jeremy Nicholas

There’s a filthy water closet in the Cairo Opera House
And another one that’s backstage here as well;
There’s a nasty blocked urinal it’s impossible to flush
And a pungent, rather disconcerting smell.

I have sat on plastic loo seats that have cracks right down the middle
And I’ve used the seatless loos of Istanbul;
I have seen the seats that fall down when you’re half-way through a piddle
And the cisterns with no rope or chain to pull.

I have sat on bowls of porcelain I can’t describe in words
With my legs held straight in front to shut the door;
I’ve been confronted by the spectacle of other peoples’ turds
And their mis-directed pee upon the floor.

The condition of some lavatories is quite beyond belief –
I wouldn’t stoop to grace them with a fart.
Enamel bowls I’ve come across when I have sought relief
Have been left resembling modern abstract art.

I’ve seen some bogs in Alexandria in such a state, they say
The cockroaches agreed they won’t go near;
And in Athens there’s a loo attendant who you have to pay
For the privilege of having diarrhoea.

There are toilets I have sat upon that came out of the Ark
Where you can’t breathe for the smell of shit and piss;
I have used them with the light on (though more often in the dark)
But I’ve never, EVER seen a place like this.


Sunday, October 4, 2020

Quote for the Day

 


Telling it like it is . . .

My son Thomas sent me a copy of Master Sanderson’s “not so much a judgment as a requiem” judgement in the WA Supreme Court and it is worth further sharing. Thanks Thomas. 

That judgment, part of Bell litigation, appears below in full.

Master Sanderson gets the Yay for the Day. 

Sanderson is a Master of the Supreme Court of Western Australia, appointed in 1996. 

He is well-known for his eccentric style of judgment-writing. His decisions are often brief and he makes use of humour and literary references . . . 
_________

Mead v Lemon [2015] WASC 71 (26 February 2015) 

Master Sanderson considered a statutory claim by a 19 year old woman for financial provision from her deceased father’s estate. In considering the daughter’s likely future needs, and the difficulty of evaluating them, Master Sanderson stated: 

“The plaintiff did say she had a boyfriend whom she hoped to marry within the next two years. She anticipated having four children. Of course it is possible after one child she might reconsider; most sensible people do.” 

__________

Murfett Legal Pty Ltd v Frigger [No 2] [2017] WASC 262: 

Master Sanderson, opening words: 

“This is another step in one of a suite of actions which might properly be called Mr and Mrs Frigger v The World.” 

__________

Giumelli v Giumelli & Ors [2003] WASC 259: 

Master Sanderson, opening words: 

"This case brings to mind the aphorism which introduces Tolstoy's tragedy Anna Karenina: 
‘All happy families are the same. Each unhappy family is unhappy in its own way.’” 

__________

Christie v Christie [2016] WASC 45 

Master Sanderson’s evaluation of a witness who identified as a psychic detective: 

“The final witness called by the defendant was Gabrielle Therese Crofts. Mrs Crofts is the elder sister of Ms McNamara. Mrs Crofts has a number of qualifications and has worked for a number of years in the area of domestic violence. She is also a psychic detective... In the end I determined I would not take her evidence into account in determining this application. Given her psychic powers Mrs Crofts probably anticipated this outcome.” 

__________

Bell Group (UK) Holdings Limited (In liquidation) [2020] WASC 347; 

Master Sanderson’s decision of September 30 2020 effectively ended the 'Bell litigation' which had been ongoing for 25 years, the most expensive and longest-running set of civil litigation in the State’s history. The decision contains the catchwords 'Ode to a dying corporation'. 

Judgment: 

1. These reasons are not so much a judgment as a requiem. 

2. This was an application to terminate the winding up by Bell Group (UK) Holdings Ltd (In liq) (the company) of Western Interstate Pty Ltd. This was one of a group of companies around which what is known as the 'Bell litigation' swirled for 25 years. 

3. Thousands of people worked on this case. Most have put the experience behind them and moved on; many, shattered by the experience, have retired; more than a few have gone mad. Now the guns have fallen silent. The smell of cordite, gun powder and napalm no longer fills the air. The dead and wounded have been removed from the battle field. The victors have divided the spoils and departed. 

4. The trial involving this company, and others, lasted for 404 days between July 2003 and September 2006. The judgment took two years and ran to 2,643 pages. The trial judge was Justice Neville Owen. No Australian judge before or since could have handled the case better than his Honour. Anyone who dips into the judgment – and I do not for a moment suggest anyone should read it in its entirety – will be struck by the detailed consideration of the evidence, the careful balancing of the issues and the clear exposition of a difficult area of the law. 

5. The defendants in the action were a group of banks. At first instance they were held liable. They appealed. Not only did they lose the appeal, they lost the cross‑appeal and the amount of damages was increased. The banks made an application for special leave to appeal to the High Court. Astonishingly, they were successful. At this point even the bare‑knuckled litigators were exhausted. The action was settled. More than a billion dollars was to be divided between the plaintiffs. 

6. The plaintiffs then set to squabbling among themselves. For years they had an uneasy relationship with one another but were united against a common foe. Now the prospect of vast riches proved too much. The relationship rapidly became poisonous. Years passed and no resolution proved possible. The battle lines were drawn. The State government attempted to resolve the matter by effectively confiscating the proceeds of the case and paying to each of the parties what they deemed to be a fair entitlement. This strategy failed spectacularly – the legislation was struck down by the High Court. At a directions hearing, not long after the High Court decision, I was told by counsel they anticipated the trial of the issues between the plaintiffs would take longer to hear than the original case. A date was set for trial. Then someone blinked. Further negotiations took place. Mercifully, the matter settled. 

7. Over the years, I dealt with the case on more than a dozen occasions. Most of these hearings were for judicial directions. It was clear there existed between counsel a mutual loathing. That was probably due to frustration – not only frustration with the glacial progress of the case, but frustration with the clients. Occasionally, agreement was reached – the time of the day, the day of the week – but agreement was otherwise rare. Invariably, the liquidator was represented by Vaughan SC (as his Honour then was). There were times when I thought even his sphinx‑like visage would crack. But somehow, the matter edged forward. Now it is settled and it remained for me to give this, and other companies in the group, a decent burial. 

8. It was tempting to drive a wooden stake through the heart of the company to ensure it does not rise zombie‑like from the grave. As an alternative, I considered ordering the files be removed to a secure facility in Roswell and marked: 'Never to be opened'. In the end, trusting in divine providence, I made the following orders: 

The applicant have leave to discontinue the winding up application. 

The applicant's winding up application is hereby dismissed. 

There be no orders as to costs as to the winding up application. 

9. Amen. 

__________

One final note: 

In 2013 Master Sanderson was at the forefront of uncovering fraudulent acts by South Australian lawyer Stephen McNamara. In a dispute centring on legal costs, Master Sanderson's judgement opened with the observation: 

“1. This looks very much like an attempt by the defendant to extort money from the plaintiff. There may be a more benign explanation for what the defendant has done but it is difficult to see what that might be". 

Further extracts from the judgment: 

24. Finally, there is the offer to settle on payment of $25,000 for costs. It may be that Mr McNamara is one of South Australia’s leading corporate lawyers. If that is so, this case does not represent his finest hour. But even assuming high competence on the part of Mr McNamara there is no possible way the defendant’s costs could have amounted to $25,000. No appearance was filed, no affidavits in opposition to the application were lodged, it would appear submissions to be made on behalf of the defendant were drawn by Mr Pearse and the totality of Mr McNamara’s involvement was three or four letters. Really this demand for ‘costs’ is no such thing. It was tantamount to extortion. 

26. I intend to refer these reasons to the Western Australian Police Service for such action as they deem necessary in relation to Mr Pearse. I will also refer a copy of these reasons to the authorities in South Australia who regulate the legal profession to take such action as they deem appropriate in relation to Mr McNamara. 


In November 2019 lawyer Stephen McNamara was sentenced to 9 years jail for stealing $850,000 from two deceased estates and fabricating documents to cover his tracks. He used the money to pay his mortgage, personal credit cards and staff wages. McNamara had been a lawyer for more than 35 years at the time of the offences. He will be eligible for parole in five-and-a-half years after he was found guilty of 33 charges of theft and fabricating evidence in the Adelaide District Court. 

He has appealed against the guilty verdicts.

Saturday, October 3, 2020

Thought for the Day

 

We Didn't Start the Fire, continued: Elvis Presley

 

Continuing a brief look at the events and persons listed in Billy Joel’s “We Didn’t Start the Fire”. 

Each two lines represent a year. 

Joseph Stalin, Malenkov, Nasser and Prokofiev 
Rockefeller, Campanella, Communist Bloc 
Roy Cohn, Juan Peron, Toscanini, dacron 
Dien Bien Phu falls, "Rock Around the Clock" 
Einstein, James Dean, Brooklyn’s got a winning team. 
Davy Crockett, Peter Pan, Elvis Presley, Disneyland 
Bardot, Budapest, Alabama, Krushchev 
Princess Grace, "Peyton Place", trouble in the Suez 

1955:
Einstein, James Dean, Brooklyn’s got a winning team. 
Davy Crockett, Peter Pan, Elvis Presley, Disneyland 

Today's item: Elvis Presley


E
Elvis through the ages 

Relevance to 1955: 

Elvis “The Pelvis” Presley (1935-1977) had had a success with his first release, not Heartbreak Hotel or Jailhouse Rock but That’s All Right Mama, released in 1954. In 1955 Elvis signed with Colonel Tom Parker and RCA. 

Link for That’s All Right Mama: 

By the way, it’s not true that Forrest Gump inspired his suggested his thrusts and gyrations. 

Some other facts about Elvis: 

Elvis was born In Tupelo, Mississippi, on January 8, 1935 to Gladys Presley in a two-room house built by her husband, Vernon Presley, and her brother-in-law. Gladys Presley gives birth to twin sons. The first, Jessie Garon, is stillborn. The second, Elvis Aaron, is born alive and healthy. Elvis will be their only child.


Above: Elvis, aged 2, with parents


Above: Elvis's birthplace in Tupelo, Mississippi


Above: Elvis, aged 10, with parents

Elvis purchased his first guitar when he was 11 years old. He wanted a rifle, but his mother convinced him to get a guitar instead. 


Above: Elvis, age 11 

Elvis' famous black hair was dyed - his natural colour was brown. 

In 1947, a local radio show offered a young Elvis (age 12) a chance to sing live on air, but he was too shy to go on. 

At 18, Elvis paid $4 to make his first record, a gift for his mother. 


Above: Elvis, 1953, Yearbook photo 

In 1954, Elvis auditioned for a gospel quartet named the Songfellows. They said no. 

That same year, a local radio DJ played Elvis' version of That's All Right. He went on to play it 13 more times that day, but had trouble convincing his audience that Elvis was white. 


Above: Record cover 

Hear the flip side, Blue Moon of Kentucky, by clicking on: 
It's very good.

His nickname for his manhood was reportedly Little Elvis. 

His breakthrough hit was Heartbreak Hotel, released in 1956 - a song inspired by a newspaper article about a local suicide. 

When performing on TV in 1956, host Milton Berle advised Elvis to perform without his guitar, reportedly saying, "Let 'em see you, son." Elvis' gyrating hips caused outrage across the U.S. and within days he was nicknamed Elvis the Pelvis. 

A Florida judge called Elvis "a savage" that same year because he said that his music was "undermining the youth." He was subsequently forbidden from shaking his body at a gig, so he waggled his finger instead in protest. 

He played only five concerts outside the U.S., all on a 3-day tour of Canada in 1957. Many believe that the reason why he never toured abroad again was that his longtime manager, Colonel Tom Parker, was an illegal immigrant from Holland who would have been deported had he applied for a U.S. passport. 

Col. Parker is said to have always had an eye for talent and for a quick buck - prior to managing Elvis, Parker reportedly painted sparrows yellow to sell them as canaries. 

Elvis was 6 feet tall and wore a size 11 shoe. 

Recording Hound Dog in the studio, Elvis reportedly demanded 31 takes. 

Elvis bought his mansion, Graceland, in Memphis, TN in 1957 for $100,000. It was named by its previous owner after his daughter, Grace. 

Performing "Are You Lonesome Tonight?" in Las Vegas in 1969, Elvis did one of his frequent lyric changes to amuse himself. Instead of "Do you gaze at your doorstep and picture me there?", he sang "Do you look at your bald head and wish you had hair?" The version is hilarious and will have you laughing as well. Hear it by clicking on the following link: 

The backing singer, Cissy Houston, never misses a beat, which cracks him up further. 

In 1956, he began his film career with a western, Love Me Tender. His second film, Loving You, featured his parents as audience members. Following his mother's death in 1957, he never watched the film again. He went on to make a total of 31 movies in his career. 


In December 1957, Elvis was drafted into the U.S. Army, earning a $78 monthly salary. During his brief two-year stint on active duty, he was unable to access his music-generated income of $400,000. 


Above: Elvis's goodbye to his parents on going into the Army

 


Above: Elvis with his father

In 1959, while serving overseas in Germany, Elvis (then 24 years old) met his future wife, 14 year-old Priscilla Beaulieu. They were married 8 years later. 



Elvis' 1960 hit "It's Now or Never" so inspired a prisoner who heard it in jail that he vowed to pursue a career in music upon his release. The artist, Barry White, was then serving a 4-month sentence for stealing tyres. 

Elvis and Priscilla's only daughter, Lisa Marie Presley, was born in 1968. Lisa Marie later married Michael Jackson and actor (and Elvis obsessive) Nicholas Cage. Cage is reportedly the only person outside of Presley's immediate family to have ever seen Elvis' Graceland bedroom. 


Above: Lisa Marie Presley with Nicolas Cage

Following his divorce from Priscilla in 1972, Elvis was said to have allowed 'good-looking girls' who waited outside Graceland to enter afterhours. One night it was 152 women! 

Elvis' popularity faded in the 1960's with the rise of the Beatles, the Rolling Stones, and others. He successfully relaunched his career with a 1968 television special that came about because Elvis had walked down a busy Los Angeles street and had no one recognize or approach him. 

He was distantly related to former U.S. Presidents Abraham Lincoln and Jimmy Carter. 

Elvis recorded more than 600 songs, but did not write any of them. 


By the way: 


On December 21, 1970, Presley engineered a meeting with President Richard Nixon at the White House. Wearing a purple velvet suit, a gold belt and a Colt. 45 pistol — he came bearing a personal letter to the President explaining his reasons. “I have done an in-depth study of drug abuse and Communist brainwashing techniques and I am right in the middle of the whole thing where I can and will do the most good,” the 35-year-old singer wrote in the letter, which noted that young people see him as one of them, thus making him the perfect person to help fight the war on illegal drugs. “I would love to meet you just to say hello if you’re not too busy.” 

He asked Nixon for a Bureau of Narcotics and Dangerous Drugs badge, to add to similar items he had begun collecting and to signify official sanction of his patriotic efforts. “The narc badge represented some kind of ultimate power to him,” Priscilla Presley, Elvis’ then-wife, wrote in her memoir Elvis and Me. “With the federal narcotics badge, he [believed he] could legally enter any country both wearing guns and carrying any drugs he wished.” The badge given to Presley, aides later wrote, was an “honorary” one, but Elvis thought it was the real thing. 

Nixon, who apparently found the encounter awkward, expressed a belief that Presley could send a positive message to young people and that it was, therefore, important that he "retain his credibility". Presley told Nixon that The Beatles, whose songs he regularly performed in concert during the era, exemplified what he saw as a trend of anti-Americanism. Presley and his friends previously had a four-hour get-together with The Beatles at his home in Bel Air, California in August 1965. On hearing reports of the meeting, Paul McCartney later said that he "felt a bit betrayed. ... The great joke was that we were taking [illegal] drugs, and look what happened to him", a reference to Presley's early death, linked to prescription drug abuse.