Monday, August 22, 2016

Olympic Spot (the last one)


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This image released on April 25, 2016 by The Tokyo Organising Committee of the Olympic and Paralympic Games shows the new official logos of the 2020 Tokyo Olympics, left, and the 2020 Tokyo Paralympic Games. Organisers opted for blue and white simplicity over more colorful designs. The winning logo, selected from four finalists, is entitled Harmonized Checkered Emblem. It features three varieties of indigo blue rectangular shapes to represent different countries, cultures and ways of thinking. 

Organisers said the checkered design in the traditional Japanese color of indigo blue expresses a refined elegance and sophistication that exemplifies Japan.

The previous logo by Kenjiro Sano was scrapped last year over allegations of plagiarism because of its similarity to the logo of a theater in Belgium:







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