(Click on image to enlarge)
The ad is from 1955. The text reads:
Why we have the youngest customers in the business
This young man is 11 months old – and he isn’t our youngest customer by any means.
For 7-Up is so pure, so wholesome, you can even give it to babies and feel good about it. Look at the back of a 7-Up bottle. Notice that all our ingredients are listed. (That isn’t required of soft drinks , you know – but we’re proud to do it and we think that you’re pleased that we do).
By the way, Mom, when it comes to toddlers – if they like to be coaxed to drink their milk, try this: Add 7-Up to the milk in equal parts. Pouring the 7-Up gently into the milk. It’s a wholesome combination – and it works! Make 7-Up your family drink.
You like it …it likes you!