Friday, May 21, 2010

Burger King

Just to show that eyebrow raising ads aren’t only from the 1940’s and 1950’s, the above poster is from a 2009 Burger King promotion in Singapore, a country usually renowned for its restrictive laws. The poster is wrong on just so many levels. The sexual innuendo is not just in the image, it also appears in the name of the sandwich and in the print, both large and small (“Fill your desire for something long, juicy and flame grilled”). Click on the image to enlarge.

Although Burger King apologised in 2009 for running an ad depicting the Hindu goddess Lakshmi sitting on top of a sandwich with the words “Snack is sacred”, it did not apologise for, or withdraw, the Singapore ad, despite widespread criticism.

Lauren Kuziner, a spokeswoman for Burger King, said the campaign was produced by a local Singaporean agency and not by the company's U.S. advertising firm. In a prepared statement she said:
Burger King Corp. values and respects all of its guests,This print ad is running to support a limited time promotion in the Singapore market and is not running in the U.S. or any other markets. The campaign is supported by the franchisee in Singapore and has generated positive consumer sales around this limited time product offer in that market.
Burger King has, in the past, featured such classy advertising in the US as:

- Whopper Virgins:

- I like square butts:

- The slogan “It Takes Two Hands to Handle a Whopper”.

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