Thursday, October 8, 2020

Guerilla and Street Marketing

 Guerilla Marketing:

The term “guerrilla marketing” was first coined by Jay Conrad Levinson in his 1984 book of the same title.  It refers to alternative means of marketing in an age when people have become blasé and immune to traditional forms of marketing such as television, radio and print media.  Guerrilla tactics use unconventional communications, often in unexpected places, and focus on low-cost strategies that make a high-impact impression.

Street marketing:

Street marketing is a form of guerilla marketing which is confined to the street and other public places.

Some pics of both . . .



































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