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May 15, 1940
The McDonald brothers open their drive-in restaurant.
Siblings Richard and Maurice McDonald opened the first McDonald's in San Bernardino, California, on May 15, 1940.
The brothers introduced the "Speedee Service System" in 1948, putting into expanded use the principles of the modern fast-food restaurant that predecessor White Castle had put into practice more than two decades earlier. The original mascot of McDonald's was a hamburger-headed chef who was referred to as "Speedee". In 1962, the Golden Arches replaced Speedee as the universal mascot. Clown mascot Ronald McDonald was introduced in 1963 to market the chain to children.
In 1961, Ray Kroc purchased the McDonald brothers' equity in the company and began the company's worldwide reach. The sale cost Kroc $2.7 million (worth almost 28,410,134 dollars in the current day).
Some facts:
McDonald's has over 40,000 international restaurant locations as of 2024 and 13,622 in the United States as of 2025.
The restaurants serve in total over 69 million customers daily in over 100 countries.
McDonald's is the world's second largest fast food restaurant chain by number of locations, surpassed only by Chinese chain Mixue Ice Cream & Tea as of September 2024
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