"Screw it, Let’s Do it!”
- Richard Branson
"Screw It, Let's Do It" is one of Richard Branson’s favourite sayings. In the book of the same name he reveals the lessons that have helped him through his business and personal life.
An excerpt from the book:
When I first discovered that my nickname among some members of staff at Virgin was 'Dr Yes', I was amused. Obviously, it had come about because my automatic response to a question, a request, or a problem is more likely to be positive than negative. I have always tried to find reasons to do something if it seems like a good idea, than not to do it.
My motto really is: 'Screw it - just do it!' I know many people say 'no', or 'let me think about it', as an almost Pavlovian response when asked a question, whether it's about something small and insignificant or big and revolutionary. Perhaps they are over-cautious, or suspicious of new ideas, or simply need time to think. But that's not my way of going about things. If something is a good idea, my way is to say 'Yes, I'll consider it' - and then to work out how to make it happen. Of course, I don't say yes to everything. But what is worse: making the occasional mistake or having a closed mind and missing opportunities?